Harley-Davidson profit up as new 56% European tariff looms



Harley-Davidson on Monday lifted its complete-12 months earnings forecast after smashing analysts’ quarterly financial gain estimates, vindicating Chief Govt Jochen Zeitz’s final decision to target on a lot more-profitable touring bikes at the expense of more affordable entry-stage designs.

The motorbike maker’s shares, which have jumped 36% due to the fact the previous earnings report in February, were up about 10% at $44.38 on Monday after previously soaring as considerably as 15%.

The corporation, however, also obtained a setback in the European Union — its 2nd-largest market — the place all of its items, no matter of origin, will be subjected to a 56% import tariff from June next a new EU ruling.

The ruling revokes the qualifications that currently permit Harley to ship selected bikes to the EU from its intercontinental production amenities at a 6% tariff.

The Milwaukee, Wisconsin-based enterprise said it would lodge an “rapid” authorized problem to what it dubbed “an unprecedented condition.”

Harley warned that a failure to mitigate the additional EU tariffs would also effects its operating income this yr, which is forecast to be 7%-9% — up 200 basis points from the previous advice.

In the most up-to-date quarter, Harley claimed a 31% year-on-yr jump in retail revenue in the United States. It is the very first quarterly gross sales improve in its greatest current market in 6 yrs.

The product sales, on the other hand, had been aided by a favorable statistical foundation as most of its dealerships in the United States had been hit by pandemic-connected lockdowns last calendar year.

Brian Yarbrough, an analyst at EdwardJones, claimed the firm’s decision to minimize inventory and switch the introduction of new types to January from August, with each other with stimulus payments to American homes, have served the company’s earnings.

Nonetheless, it nonetheless faces the obstacle of attracting more youthful individuals to help generate sustainable profits advancement, Yarbrough stated.

That may well be 1 cause why Harley’s shares are continue to down about 40% from their 2014 highs, as some traders reckon the company’s concentrate on income would not tackle how to grow the brand’s attraction further than middle-aged and affluent riders.

Under Zeitz, Harley has completed absent with some of the less expensive entry-stage styles and is ramping up financial commitment in touring, substantial cruiser and trike bicycle segments that travel corporation profit.

To develop brand loyalty and attract new clients, the company is rolling out a qualified pre-owned bike program, adapting a system carmakers have been pursuing for a long time.

Harley expects revenues from its motorbike company to surge 30% to 35% in 2021, in comparison with a 20% to 25% raise estimated in February.

Adjusted earnings for the quarter arrived in at $1.68 for every share, above the 88 cents for each share estimated by analysts in a Refinitiv study.

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